Business Blueprint: Market Analysis & Planning

Business Blueprint - Market Analysis & Planning Verified Skill

Are you ready to dive into the market side of your business idea? This two-week, hybrid program is for aspiring entrepreneurs looking to understand their target market and create a robust marketing plan. You'll learn to analyze competitors, identify your target audience, and develop effective sales tactics. Participants should bring their laptops.

What You'll Learn:

• How to analyze competitors and the competitive landscape
• How to identify your target market and buyer behavior
• Effective sales tactics and how to estimate demand
• Developing a comprehensive marketing plan, including the Four P's

Who Should Attend:

• Aspiring entrepreneurs and business students
• Professionals looking to develop a marketing strategy for a new venture
• Anyone who needs to understand market dynamics and create a marketing plan

Schedule: October 6th to October 17th. Hybrid schedule over 2 weeks; 2 in-person sessions (one per week, 120 minutes each).

Cost: $300

Location: IU Kokomo and online

Questions? Contact James Geiger at jdgeiger@iu.edu to learn more